When making growth decisions the power of consumers’ brand perception often gets ignored. In stead, marketeers continue to fall in love with beautiful PowerPoint presentations and management still loves growth predictions in Excel. Yes, we have made things too complicated. Let’s simplify.
Michiel Maandag is the founder & owner of monday brand advisory and the author of ’The only brand book you will ever need’.
Esitys on englanninkielinen ja perustuu Maandagin tuoreeseen kirjaan ”The only brand book you will ever need”.